Marketing your art, is a key part of being an Artist. Your goal
may be to create art, but unless you inform other people in the world, no one
will know about your work. Ensuring your work reaches the potential target
audience and buyers is important if you want to be a successful artist.
Promoting your art should not be a frustrating activity, the most
important thing is to have a goal in mind. If you are an upcoming artist, you
may want to focus on building your reputation in the area. If this has already been
achieved, then it's time to move on to the next segment. From social meds
practices to building a website, this article will explore some tips on how to
promote art.
1. Use your portfolio
To develop a good portfolio, you need to create good work. This is
key is building up your career. From that, you will find it easy to develop a
brand for yourself. A well-built portfolio will make things easier for you
during competitions and other community opportunities. An eye catching
compilation of your work will attract the right audience.
2. Network
Building relationships within the art fraternities and creating
connections is one of the best ways to promote your art. Every new connection
can expose you to new opportunities that may have not been possible previously.
The best places to network are at workshops, art fairs other creative events
which take places in your locality.
3. Look for representation
Working alone can be overwhelming, it is always good to seek help
when you know you can't do everything alone or effectively. An art gallery
representation is one of the best ways to boost your career progression. You
give most of the weight on your shoulders to the gallery and it is their
responsibility to represent you with exhibitions, at fairs and other events.
Their networking connections can bring local and international clients to you
without you, having to struggle.
4. Make the best use of technology
The advancement of technology has made our lives easier. This
includes promoting your art. At an event, clients will see some of your work.
On the web, they can see a broader range. Having a website, a blog or a social
media account similar to Facebook or Instagram can be the path to opening new
doors. Make use of technology as much as you can!
5. Participate in Art Competitions
Novice artists can make the best use of art competitions. They
provide you a platform to gain exposure in the art world. Competitions are
renowned for discovering and showcasing noteworthy emerging artists and even,
launching their careers.
6. Sell art Online
Once you've built your portfolio and your website or social media
platform, the next step is to sell your art online. For example, the visitor
who admires your work on social media will next look for a way to purchase your
art. Selling online is an excellent way to boost revenue. Once you've got
visitors interested in your art, setting up on online store ensure you don't
miss out on potential sales.
Aartzy (2021)