There was significant progress made in 2020 with the advancement of internet access. The trend was towards more online models, but COVID made it possible to make the leap into virtual spaces. The immediate necessity of having access to art quickly accelerated the pace of access. Many organizations have been slow in embracing the idea of online access, whether it was managing their art collections online, exhibiting online or providing online access to their employees.
The switch was flipped during the global pandemic. Or the art industry will die. They needed to provide online collaboration tools for employees. They needed to remain relevant and make it easy for their employees to access their work even when events were cancelled or doors were closed. The future was the only way to live.
Art galleries and museums have had to adapt their strategies to engage with patrons and members during closure. Gallery openings used to involve socializing, admiring artwork, and enjoying a drink. Virtual seems to provide more opportunities for dialogue. Now we are seeing more dialogue between curators, artists and their recordings being shared with the artwork. Artists offer studio tours. Artists are offering studio tours. They talk about their portfolios, inspirations, and processes. This makes their art seem more real.
This is a trend we hope will continue in the future. The origin stories and artist's journey are just as fascinating as the paintings.
Before COVID, cultural organizations used technology to create and distribute their programming. It was secondary to the experience of the program, as an extra-curricular activity, however, before 2020. This was when resources were primarily focused on physical exhibits, as well as programs and activities in person.
The baffling incident left no choice for arts institutions. The global lockdown forced creatives and institutions to turn to the internet to access events, education, fundraising and exhibits. This pivot point was the perfect place to discover a silver-shining ray of hope.
Despite low participation, museums have seen an increase in their online audience. According to the Alliance of American Museums (AAM), the Rijksmuseum saw its lowest attendance since 1964. However, it experienced a 23 per cent increase in its social-media followers, and millions of unique visits its website, including its virtual collection.
Even volunteering went online. Learn how the Smithsonian National Air and Space Museum used virtual volunteering to change the information desks and docents.
COVID required that the art world break from its traditional frameworks (which were not always inclusive) in order to adapt to the digital age.
Online exhibits and programming were made possible by the advent of virtual programming. Viewers no longer had to be restricted by geography, cost or time. COVID allows art lovers to enjoy live shows from the comfort of their own homes. Augmented reality allows visitors to explore the galleries of the Metropolitan Museum. They don't have to wait in line for childcare. They don't have to get up at work early to catch the train into the city.
Art Basel eventually brought its exclusive art fair online. The site crashed when its Online Viewing Rooms became so popular. OVR was already underway before the outbreak of the pandemic. However, OVR was able to speed up its timeline so that professionals and art collectors could access the gallery and the artworks.
In 2020, global access was the norm. Our backyards were populated by artists. Artists took to the streets to combat the effects of the pandemic, and the resulting tensions in the community. You could see murals all over the place. The public art played a significant role in residents' education and entertainment while they explored their neighborhoods while hiding in. Find out how Cheyenne/Laramie County Public Art displayed their collection for the general public.
Online experiences became commonplace in 2020. Virtual connections were made possible by the limitations of face to face interaction. Zoom was used by everyone to share birthdays, take part in yoga classes, and go to meetings.
Winston Art Group's Shanna Hennig states that online video conferencing software has made art shows more accessible. We can now go to artist talks, gallery tours, and art fairs right from our own homes. You don't have to worry about hotel and travel costs for attending an event.
It's illegal to return to live activities. However, the online platform will continue to be used by the art industry to reach a wider audience and offer convenient ways to interact.
Art galleries and museums have had to adapt their strategies to stay in touch with their members and patrons during the closure. Before COVID, gallery openings might have involved people socializing and enjoying a glass (or more!) of wine while looking at art.
Virtual interaction seems to be more appealing because it offers more possibilities for interaction. Maybe it's because there are fewer distractions. It feels intimidating and large.
We are seeing more conversations between curators, artists and their work being recorded and shared. Artists offer studio tours. Artists are sharing their work and inspiring others. This makes their art more interesting.
This is a great trend that we hope will continue in the future. It's as fascinating to learn about the artist's journey and his origin stories as the art itself.
For a long time, social media has connected communities. It's not unusual for art groups to focus on their online presence after closing doors. They promote their digital content via Facebook, Instagram, and Twitter. They started conversations by posting videos, streaming live events, and using hashtags like #MuseumFromHome.
Artists are also creative. Insta Live, illustrators share their work. Through hashtags, artists connected with patrons. Makers held flash sales, organized studio tours, and recorded time-lapse videos that showed their process.
"I will be sharing my art each day via Instagram and Facebook throughout the day to help people have more fun with art. ." --Lisa McShane Artist
Muros, an international organization for art activation, was set up to help communities lift themselves through the social media campaign #MakeWithMuros. A total of 30 artists from around the globe created inspiring works and invited people to visit their homes and studios online. It was also possible to purchase art through the hashtag. It was an amazing experience to see people coming together in a spirit of joy, inspiration and eagerness to face the global challenges together. Tricia Binder is co-founder of Muros and president.
All types of organizations needed to quickly pivot and make their exhibits online in order to continue their mission and stay connected. It wasn't just museums that were able online to display their exhibits. All galleries, museums, schools, hospitals, universities, hospitals, open studios and individuals were able to bring their artworks online.
Virtual reality could not replicate the real-world experience, there was always debate. Virtual reality cannot recreate the depth and ridges of the brush strokes. It is impossible for a person to stand up and examine a miniature of an installation.
COVID made the argument inapplicable. Isn't virtual enough if you don't have access to physical works? Many people are starting to see the value of virtual exhibitions.
You can also share content online without having to adhere to the rules of brick-and mortar spaces. You can embed videos and post information related to artists.
We had smart people visiting us before the pandemic for online access. They used the Public Profile and embedded websites to curate and display their collections online. This number increased in 2020.
We noticed an increase in online sales before COVID. This was due to technological advancements, greater trust levels in transactions online and democratic platforms such as Aartzy, which allow art lovers to search for artists by price, geography, medium, etc.
Online sales are on the rise because galleries, auction houses, and dealers have to make their work available online. Their website is now their showroom.
Online marketplaces for art are more transparent thanks to the shift to online. Many galleries now display their prices.
Online sales are increasing and attracted first-time buyers to auctions. We witnessed artists create smaller, more affordable works during the financial challenges in 2020.
Art markets can be both transactional and social. If they can return to the event, people are more likely to go to in-person art events. Online auctions have proven to be very effective, and they will continue to prove this. Online sales that cross-categories, such as unique sneakers with jewelry or contemporary art, will continue to be a popular trend at auction houses.
Before COVID, artists and collectors could meet at exhibitions, studio visits, and gallery events. Emerging artists without a gallery representation or invitation to these events were exempted. COVID made it impossible to gallery-hop, visit studios and go to fairs. Art buyers had to be able adapt to new opportunities to meet artists, discover their work, and to take advantage of them.
Melinda Wang is an independent curator and cofounder of MW Projects. MW Projects is a cultural production and advisory firm for artists headquartered in NYC. She shares her experiences: "Thanks more online art and gallery content, especially artist-run projects that post via Social Networks), I've been able to find artists that I wouldn't have met during normal times. I have been proactive in my search for artist talks and performances, as well exhibitions or initiatives that caught my attention.
We saw new and more engaged collectors emerge from the tech sector in 2020. Although 2020 was difficult for creatives and small businesses, it was a great year for large companies like Asana, Doordash, and Airbnb that went public the year before. This is an all-time high. In 2020, there were 480 IPOs listed on the US stock exchange. This is 106 % higher than the 2019 figure.
A new class of collectors emerged from the massive wealth shifts. They are eager to invest and spend their money. These new buyers may feel that the art world is exclusive and difficult to access. Online auctions have made it easier for collectors to access the art market.
Auction houses are the key to this decentralization. Auction houses were once the most important way to buy artwork. Auction houses had to rethink their plans in 2020. This included their offering, their schedules, and how they sell their artwork.
Sotheby's and Christie's had to rethink their annual spring sale. Instead, they switched to the first hybrid sale in 2020. Although e-bidding is not a new concept for those in the art world, it was interesting to see the equal standing that online bidders were given during 2020. E-bidding is now possible at auction houses with a weekly or periodic cadence. This is a great starting point for smaller pieces or more expensive items. You can create a new collector group that will become more comfortable over time and possibly buy more.
The auction catalogue is distributed only to people who have previously bought or sold items at auction. It is not possible to reach qualified buyers and new collectors. Virtual auction catalogues allow for more buyers to be found on the market. They also give the possibility to do targeted searches of specific collectors and artists.
Before the pandemic spread around the world, the arts institutions had been through the struggles. Online companies were a threat to galleries. Museums had to struggle to maintain their memberships and operating funds. COVID wasn't helping.
We saw an immediate impact on income for organizations that support artists and arts in 2020. The ticket sales fell. Workshops and fundraisers were cancelled. Budgets were cut. Staff were either furloughed or laid off. Despite all attempts, Small Business Loans and Arts Relief Funds didn't provide enough relief for everyone. According to Americans for the Arts (AFA), the majority of American artists are currently employed.
We were shocked to learn from the Alliance of American Museums this summer 2000 that one-third of American museums could close down in the event of a pandemic. "Museum revenue dropped overnight after the epidemic decimated all institutions of culture, and unfortunately many will not be able recover." Laura Lott, President and CEO of AAM. AAM.
It will also impact the communities where we live. Museums serve as spaces for people, as well job-creators, educators, and keeper of culture's history.
In April, the Albin Polasek Museum and Sculpture Gardens of Winter Park, Florida, decided to move their annual fundraising event, the Winter Park Paint Out, online. The event was able to expand beyond the local area, which was one of the advantages of going online. The exhibition was enjoyed by family members, friends, and even strangers from other parts of Winter Park. Artists were able to exhibit more work because they didn't have to be constrained by the space available in the gallery.
Gallery and artist use our invoicing and sale features frequently. However, in 2020 we saw an increase in use of art-related programs that accept online payments as well as Paypal integration. Why? They had to cancel auctions and galas. Instead, developers looked for virtual alternatives at every event where they could.
Art organizations had to work with what they had, given a small budget and a lack of staff. The Met Unframed was launched by Verizon and The Metropolitan Museum. Utah's Nora Eccles Harrison Museum of Art, located at Utah State University, partnered with a local agency to create an online tour.
Katie Lee-Koven, Executive Director and Chief Curator of Nora Eccles Harrison Museum of Art, shares the story of how the idea came about through a collaboration with a realtor selling a house. Although the museum wanted to create an online tour, they did not have the software, tools or expertise to do so.
COVID was ultimately the main driver. Katie says, "Virtual tours is an instrument that has made me happy that I can now offer this service." The idea was discussed before COVID-19. We decided, as with many other things, to make it an important part of the Museum's closing. Every exhibition today will have a virtual tour that can be accessed on our website.
8-Bridges is a new platform that brings together artists from the Bay Area. They aim to keep the gallery scene alive, regardless of travel restrictions and other larger gatherings. They open eight art shows each month on the first Thursday of every month. Bay Area. It's an excellent idea. It's fresh and new," says Susan J Mumford, founder and chief executive officer of the Association of Women Art Dealers.
Planning for the long-term future of an art collection is not a new concept. Many collectors will be able to add estate planning and will preparation to their list of priorities. It's possible to delay it until the next or subsequent year.
Estate planning became a major concern in 2020. Many collectors started to think about the possibility of their deaths. Artwork Archive witnessed a significant increase in collectors, both individuals and art advisors, who registered to use online management tools for art collections to help them organize their art investments.
It was fearful that they would pass by their beloved art without clear instructions. Finally, the collectors seized the day of rain.
This trend is expected to continue in the future. Proper documentation and security help avoid dangers like infighting, forgotten artifacts, lost work or value that has been lost due to natural disasters or infighting.
In 2020, art appraisal firms saw a rise in estate appraisals. A new generation of artists is dying and hasn't considered how to preserve their legacy, or record their career. They forget about the legacy they have left and it affects the value their work.
Artists need to be conscious of their artistic legacy. They must preserve their work, as well as their process materials and inspiration. Who will be able tell their story when they pass away?
Artists are finding that they have more time for other projects such as inventory management and exhibitions to put up.
It is social. Art is an object. Nothing can replace the experience of seeing art in person. That won't change. People love to be around curators, experts, and collectors. People seek live events that offer the opportunity to learn and enjoy the arts in one location.
These practices, which we established in 2020, will likely continue to be in place in the future, whether it's buying artwork online or going to an art show online. Online has many advantages. Online access allows for easy and quick access to information, whether you are looking to purchase or attend. It has been established. Most people feel comfortable purchasing artwork online (up to a limit).
We'll develop a hybrid model if we reach an area in which the world opens up again.
Art can be a blessing when you are isolated. It provides enjoyment, distraction and inspiration.
Art remained strong in the face of the panic and tension that accompanied the pandemic's spread across the globe. We are grateful for the artwork created by artists during the epidemic, as well as the art professionals who shared it, and the fans who continued to buy and consume it.
We look forward to 2021's continuing evolution of the art industry to see how it will continue to be accessible and available to all.
Artworks Archive (2022)