Shopping Cart

Marketing your art, is a key part of being an Artist. Your goal may be to create art, but unless you inform other people in the world, no one will know about your work. Ensuring your work reaches the potential target audience and buyers is important if you want to be a successful artist.

Promoting your art should not be a frustrating activity, the most important thing is to have a goal in mind. If you are an upcoming artist, you may want to focus on building your reputation in the area. If this has already been achieved, then it's time to move on to the next segment. From social meds practices to building a website, this article will explore some tips on how to promote art.

1. Use your portfolio

To develop a good portfolio, you need to create good work. This is key is building up your career. From that, you will find it easy to develop a brand for yourself. A well-built portfolio will make things easier for you during competitions and other community opportunities. An eye catching compilation of your work will attract the right audience.

2. Network

Building relationships within the art fraternities and creating connections is one of the best ways to promote your art. Every new connection can expose you to new opportunities that may have not been possible previously. The best places to network are at workshops, art fairs other creative events which take places in your locality.

3. Look for representation

Working alone can be overwhelming, it is always good to seek help when you know you can't do everything alone or effectively. An art gallery representation is one of the best ways to boost your career progression. You give most of the weight on your shoulders to the gallery and it is their responsibility to represent you with exhibitions, at fairs and other events. Their networking connections can bring local and international clients to you without you, having to struggle.

4. Make the best use of technology

The advancement of technology has made our lives easier. This includes promoting your art. At an event, clients will see some of your work. On the web, they can see a broader range. Having a website, a blog or a social media account similar to Facebook or Instagram can be the path to opening new doors. Make use of technology as much as you can!

5. Participate in Art Competitions

Novice artists can make the best use of art competitions. They provide you a platform to gain exposure in the art world. Competitions are renowned for discovering and showcasing noteworthy emerging artists and even, launching their careers.

6. Sell art Online

Once you've built your portfolio and your website or social media platform, the next step is to sell your art online. For example, the visitor who admires your work on social media will next look for a way to purchase your art. Selling online is an excellent way to boost revenue. Once you've got visitors interested in your art, setting up on online store ensure you don't miss out on potential sales.

Aartzy (2021)